fashion The client for this project is the luxury fashion brand Elisabetta Franchi. The main objective was to develop high-end social media graphics and promotional assets for the fall-winter 2025 fashion show event held at Palazzo Acerbi in Milan. The communication strategy required a sophisticated, elegant, and cinematic atmosphere that could build anticipation among a global digital audience. Key industry keywords for this project included visual assets, social media graphics, digital content production, luxury branding, and event promotion.
The main creative challenge was to respect the brand’s strict visual guidelines while delivering dynamic digital content. We had to merge classical architectural elements with a modern digital layout without cluttering the composition. The strategic thought process focused on deep color grading and refined typography selection. By overlaying rich, warm burgundy and golden tones over structural imagery, we maintained a high-fashion aesthetic. Managing the asset pipeline efficiently across post-production, creativity, and digital animation workflows was critical to delivering a flawless, cohesive rollout.
The final creative output delivered a structured package across three main design areas: post-production, creative layout design, and digital animation. Key deliverables included high-impact promotional image layouts for the main event, alongside optimized social media graphics and animated motion assets. These distinct design areas ensured a flawless digital rollout that significantly boosted online engagement and captured the exclusive tone of the live runway show.
