AI powered This project was created for the luxury brand Elisabetta Franchi. The main objective was to develop high-end social media content and promotional graphics for the fall-winter 2025 fashion show, held at Palazzo Acerbi in Milan. The communication strategy required a refined, elegant, and cinematic atmosphere capable of building anticipation.
The main creative challenge was to respect the brand’s strict visual guidelines while delivering dynamic digital content. We had to merge classical architectural elements with a modern digital layout without cluttering the composition. The strategic thought process focused on deep color grading and typography selection. By overlaying rich, warm burgundy and golden tones over structural imagery, we maintained a high-fashion aesthetic. Managing the asset pipeline efficiently across post-production, creativity, and digital animation workflows was critical to delivering a flawless, cohesive rollout.
The final creative output delivered a structured package across three core areas: post-production, creative layout design, and digital animation. Key deliverables included high-impact promotional image layouts for the main event, paired with optimized social media graphics and video assets. Together, these three areas built a campaign capable of amplifying online engagement and capturing the exclusive atmosphere of the live runway show.
