product The client for this project is the leading European banking group UniCredit. The primary objective was to decode complex institutional requirements and translate financial data into an empathetic, high-velocity visual narrative. Adhering strictly to UniCredit’s brand guidelines, the task involved developing a cohesive storytelling framework across multiple corporate communications. Key industry keywords included corporate visual assets, finance storytelling, brand consistency, generative AI prompting, and cross-channel marketing collateral.
The creative and technical challenge lay in maintaining a high level of institutional precision while introducing dynamic, AI-generated imagery and video content. Strategically, the visual output had to feel human, professional, and entirely trustworthy. Our rigorous thought process focused on balancing manual creative direction with advanced generative AI tools. By engineering precise prompts, we successfully produced bespoke key visuals for annual reports, digital banners for premium deposit accounts, and dynamic social carousels, ensuring a unified aesthetic tone that respects corporate compliance.
The final layout delivered a comprehensive corporate asset package, perfectly summarized in the technical execution. Concrete deliverables featured high-impact infographics and template layouts for Group Results presentations, a publication concept for the Annual Report, and a series of promotional banners. Additionally, the project produced specialized multi-target marketing assets, including localized horizontal and square web banners, alongside polished MP4 video spots and motion graphics tailored for retail and affluent customer segments.
